Bafana Bafana's exit from the FIFA World Cup 2026 has led to a significant drop in South Africa's media coverage, with a 45% decline in traditional media coverage. According to the Novus Group FIFA World Cup 2026 Statistical Media Coverage Report, the average daily traditional media coverage declined by 44.9% after South Africa lost to Canada on 28 June. The report tracked media coverage between 11 June and 19 July, analyzing how the expanded 48-team tournament was reported globally and in South Africa. Globally, the tournament generated 69,729 traditional media items, with an advertising value equivalent (AVE) of R2.54 billion and a potential audience reach exceeding 85.5 billion. South Africa contributed 11,576 media items, accounting for 16.6% of global coverage and ranking third behind the United States and India. The report found that match results and team performances accounted for 42.6% of global media coverage, with attention peaking around the Argentina-Spain final on 19 July. Individual players also generated significant media attention, with Lionel Messi topping player mentions with 10,417 media items, followed by Kylian Mbappé with 9,559. Cristiano Ronaldo ranked behind both in total mentions but achieved the highest potential audience reach at 620 million, compared with Messi's 590 million. The report also highlighted the importance of off-field issues in sustaining media interest, with FIFA President Gianni Infantino attracting coverage over visa management and defended the tournament's ticket pricing amid concerns about affordability and accessibility. League standing: 2nd in World Cup, 4 pts, 1W-1D-1L from 3 games, recent form LWDL. Goals this season: 2 scored, 3 conceded (-1 goal difference). Title race: 5 points behind leaders Mexico. Last result: South Africa 0-1 Canada (2026-06-28). Recent form (last 5): 1W-2D-2L (LWDDL, most recent first).